For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don't know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today's digital, social, and mobile-connected […]
The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group.
No comments:
Post a Comment