The post Maximize the Value of CSR Initiatives Through Effective Content appeared first on Marketing Insider Group.
Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.
In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.
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Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.
The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.
And investors have knocked more than $20bn in value off Wells Fargo's market capitalization.
To many, marketing now is all about data.
In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.
Audio content marketing enhances your B2B or B2C brand in 3 key ways. To add audio content to your content marketing, here are 5 tips.
The post Audio Content Marketing: 5 Actionable Tips appeared first on Heidi Cohen.
Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.
In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.
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In this episode of the UnPodcast, we discuss stories about the importance of reviews and fine print. We've got a new made up word of the week, and even take a couple of listener questions. All this and absolutely nothing more!
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The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.
Google Maps and Urban Engine
Urban Engine has been bought by Google. What is Urban Engine? Urban Engine is a provider of location-based analytics for urban planning and will help Google Maps better understand how the world moves.
Google Maps helps people searching for local businesses with local searches, e.g “plumber in X”, “restaurant in X”, though it is much more competitive now, as Google Maps only displays the top 3 businesses on Page 1. You can find more businesses by clicking the “more” button.
Being in the Google Maps 3 pack at the top of many search results is the holy grail of online exposure for a local business online. So how is Urban Engine going to help your business? By helping people get around traffic jams and find the fastest most efficient combination of public and private transport to get to you?
This makes your mobile phone a highly competitive GPS for your car. If you're going somewhere and you use a Google search to work out the fastest way to get there Google has you covered. Which in turn, means Google can track people more and has more opportunity to advertise. That puts Google in even control when it comes to local!
Ranking in Google Maps is essential for any local business, especially for those local businesses wanting customers from the internet (or not wanting to lose customers on the internet), ranking on Google for local search terms and on Google Maps is vital.
Here are a few tips on how to improve your Google Maps rankings:
If you own a local business and are struggling to get found by your local customers, Blue Square Management can help not only improve your Google Maps ranking, but help you business appear on Page 1 of Google for the products or services you provide locally. Call us toady on +44 (0)1689 602 248 or email us.
The post Google's Acquisition of Urban Engines Will Help Google Maps appeared first on .
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