Wednesday, 31 August 2016

7 Steps To Create Awesome Infographics [Infographic]

featured image

An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today's audience prefers and responds better to visual content than plain text alone.  And this is why visual content like infographics has become an important component of content marketing. But not all infographics are […]

The post 7 Steps To Create Awesome Infographics [Infographic] appeared first on Marketing Insider Group.

How The Financial Times is dealing with the problem of ad blocking

According to the IAB, around 26% of people now use ad blockers while browsing on desktop. 


We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.

Read more...

Local citations are dead; long live local citations!

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.

The post Local citations are dead; long live local citations! appeared first on Search...



Please visit Search Engine Land for the full article.


78% of mobile banking customers are satisfied with the service: Stats

Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.


According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven't visited a branch in the past month.


Instead, they're banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.

Read more...

Why it's time to re-evaluate your AdWords account structure

Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.

The post Why it's time to re-evaluate your AdWords account structure appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Account-level sitelink extensions coming to AdWords

The new feature is currently rolling out.

The post Account-level sitelink extensions coming to AdWords appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.


The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.


But this time round, I wanted to highlight some interesting consumer stats for two of the world's biggest mobile brands: Samsung and Apple.

Read more...

#138: Four Poodles and a Shitzu

Subscribe on iTunes

Google Play

RSS Feed


Emma, Official Sponsor of the UnPodcast



In this episode of the UnPodcast, we explore a grab-bag of stories: a Zappos Employee who goes the extra shift; the ALS Ice-Bucket Challenge actually accomplished something, and why it (the challenge) shouldn't be repeated; an Italian Restaurant REALLY loves Yelp; Audiobooks are Hot, apparently; what should freelancers charge for their work?; a made-up word of the week and a listener question.


Click to Watch



Click to Listen


Other topics include:



  • [00:00:00.00]Emma Sponsorship Mention

  • [00:00:31.10]Scott Has No Off Switch

  • [00:02:35.04]Thanks and Episode Overview

  • [00:03:33.13]Emma Sponsorship Mention

  • [00:04:08.28]Between Takes

  • [00:05:15.00]Zappos Employee Had the Longest WHAT?!?

  • [00:09:51.14]The Ice Bucket Challenge Actually Accomplished Something

  • [00:17:02.09]Emma Sponsorship Mention

  • [00:17:31.13]The Yelp Review in Boca

  • [00:25:04.07]Emma Sponsorship Mention

  • [00:25:22.08]Audiobooks are Kind of a Big Deal… Who Knew?

  • [00:29:37.09]What Should You Charge for Your Work

  • [00:31:38.19]Made-Up Word of the Week: Broga

  • [00:33:30.21]Listener Question of the Week: How can small tourism businesses make an impact on the big stage when all of the tourism sites are geared to big corporate players?

  • And so much more…


Tweet This









Items Mentioned In This Episode





A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.


With its stunning visuals and personal tone of voice, it's certainly an impressive relaunch.

Read more...

SearchCap: Google real time carousel, In Apps search & AdWords sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google real time carousel, In Apps search & AdWords sitelinks appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Tuesday, 30 August 2016

Dark social: It's worse than we thought in Asia-Pacific

Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, 'dark'.


Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific and Australia.  


Here's why. 

Read more...

Google launches “In Apps,” a way to find content within apps on Android phones

Somewhat similar to Apple's Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.

The post Google launches “In Apps,” a way to find content within apps on Android phones appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.