Tuesday, 19 July 2016

Pokémon GO: Zappar founder tells us what it really means for augmented reality

Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.


What can brands learn from Nintendo's digital transformation? And what does it mean for augmented reality (AR)?


But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.

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