Sunday, 31 July 2016

What Are We Searching For?

featured image

TL;DR We're taking a 4-week hiatus from new episodes to tinker on 3 core things driving Unthinkable forward. We're sharing the behind-the-scenes of our creative process via email only, so be sure to sign up at unthinkable.fm to get one email per week. Over the first few months of the show, your response to what […]

The post What Are We Searching For? appeared first on Marketing Insider Group.

Saturday, 30 July 2016

The Top 3 Trends in Content Marketing Right Now

featured image

Say the word “trends” to a group of marketers and you'll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you're lucky, awkward laughs). If you're like most millennials, you may feel an urgent need to run in the opposite direction. […]

The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group.

Friday, 29 July 2016

Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.


The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.


It's also becoming a marketing and customer acquisition channel for other businesses.

Read more...

SearchCap: AdWords reports, CTR data & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords reports, CTR data & Google Maps ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Learning to Love TOFU [Podcast]

featured image

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on their top-of-the-funnel (TOFU) strategy, whether more campaigns are better, how TOFU campaigns scale, […]

The post Learning to Love TOFU [Podcast] appeared first on Marketing Insider Group.

Thursday, 28 July 2016

10 things I learned raising £1m VC for my martech startup

Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn't easy. 


See, I've never run a fast-growing martech business before. Luckily, I'm a quick learner – and here's 10 things I've learned about startup fundraising since launching 18 months ago. 

Read more...

AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.

The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


5 Things Great Design Can Teach You About Great Writing

featured image

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]

The post 5 Things Great Design Can Teach You About Great Writing appeared first on Marketing Insider Group.

What I Did on My Vacation – 99 Free Summer Blog Titles

Free Summer Blog Titles

Need to fill your summer editorial calendar for your content marketing or blog? Here are 99 FREE summer blog titles. You can use them for content marketing!


The post What I Did on My Vacation – 99 Free Summer Blog Titles appeared first on Heidi Cohen.

Wednesday, 27 July 2016

Google iOS app gets better listening skills for voice searches & newly added features

Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices.

The post Google iOS app gets better listening skills for voice searches & newly added features appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Five things you should know about digital Japan

It's well-known that Japan is different from the West in many ways.


The Japanese have developed a unique culture which includes..

Read more...

As TV ads lose their sway, pharma marketers need to adapt

According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.


This year, that number has dropped to 7%.

Read more...

The Compounding Power of Content Marketing

featured image

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]

The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.

SearchCap: Google political bug, Google PageRank redirects & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google political bug, Google PageRank redirects & more appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Tuesday, 26 July 2016

Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.


Why is that so important?

Read more...

SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.