Wednesday, 30 March 2016

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.


“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don't want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

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