Social Media Advertising Success: How To Stand Out

10 Steps to Successful Social Media Advertising Social media is where we spend our time. As such, marketers must be present to attract your attention for their products and services. Yet, social media is no longer the “free” marketing platform. If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations. Translation: Show me the money!!! This shouldn’t be a surprise. The “freebie” party doesn’t last forever. Investors generally want more than eyeballs in return for their money. For most social media networks this translates to advertising. Most notably, Facebook’s revenues have been driven by advertising sales. Its growth during the past year is mainly attributable to the increase in higher priced mobile traffic. Next year, it’ll come from more expensive, video advertising as evidenced by … Continue reading

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