Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget, conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed. The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” This was reported by 14% of the digital marketers as the top [...]
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