In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.
With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.
Lavishly illustrated by award-winning illustrator, Yevgenia Nayberg.
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GIFs have been the go-to format for many artists on Tumblr for years. Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. But if you're one of the many folks who still doesn't understand what these weird letters mean, let's start […]
The post How to Tastefully Use GIF Humor in Content Marketing appeared first on Marketing Insider Group.
If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren't doing anything to deal with shopping […]
The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group.
China is still, in many ways, a mystery to Western brands.
Many have tried to enter its alluring market, yet few have achieved any level of success.
An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn't it?
Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […]
The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group.
Google Mobile Friendly Algorithm Update
Google recently let everyone now that it will be updating its Mobile-Friendly algorithm, which they launched in April 2015, in May 2016, according to their Webmasters Blog. That's only a few days away!
At the beginning of May, Google will be rolling out its algorithm update to mobile search results, which means that websites that are already mobile friendly will receive an extra “boost” in rankings over websites that are not.
If your website is already mobile-friendly, you will not be affected by this update. If you are not sure whether your website is mobile-friendly or not, you can check out Google's Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site.
You may not think this important, but think again. This is EXTREMELY important for business owners. Google has been warning people about this for just over a year. Last year, April 21 2015, Google launched Mobilegeddon. This is where Google warned people that they needed a mobile-friendly website. If they didn't have a mobile optimised website they would pay! This is one of the very few times that Google tells us that if you don't do this, Google is going to penalise you.
Mobile Friendly vs Non Mobile Optimised
However, Google eased back, as there were millions, if not billions of websites that were not optimised for mobile and people did not heed Google's threat. So, Mobilegeddon did not quite turn out as everyone thought it would.
BUT now, Google has announced that they will be updating their mobile-friendly search algorithm in May. This time it is more likely to affect business owners.
You, as a business owner, may or may not be aware that there is actually two searches engines – one is a mobile search engine and the other is a desktop search engine. Many business owners are unaware of this.
So what, I hear you say. Here is the thing, mobile searches has over taken desktop searches at the rate of 66% of all searches come from mobile devices!
This is a little more serious. As a business owner who doesn't have a mobile-friendly website could loose 66% of their online traffic, especially if they are a service based business, such as a plumber, locksmith etc. This could devastate a business if they loose 66% of their traffic.
If they were on Page 1 of Google for their particular market, they are going to just disappear.
Another little fact, about mobile search overtaking desktop search, is that people using mobile devices share at a rate of 70% more than people on desktop. This means when someone finds a piece of engaging content they are sharing it more, which in turn promotes your business.
If your website is not mobile-friendly and you do not want to loose 66% of your web traffic you need to contact us today. Call Blue Square Management on +44 (0)1689 602 248 or email us.
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Content experts share their favorite content curation tips. Improve your content strategy and content marketing to increase budget effectiveness.
The post Favorite Content Curation Tips To Wow Your Readers appeared first on Heidi Cohen.
Whether you're a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? One potential solution is […]
The post 3 Lessons Smart Marketers Can Learn From Growth Hacking appeared first on Marketing Insider Group.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we talk about the importance of words. When is a guarantee the same thing as a promise? Do you love your baby enough to buy a product that can't do what it promises? McDonalds is in a huge beef (get it?) with Starbucks… or ARE THEY?!?
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