At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present. This process helps to hold me accountable so that I can more fully show up in my life and business.
The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group.
The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?
With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.
The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox.
The post The Content Formula – Book Interview appeared first on Heidi Cohen.
Need to know the web hosting basics for your SMB? Our webmaster guides you through the 4 main options for web hosting. Includes an table to help you.
The post Web Hosting Basics for SMBs (Chart) appeared first on Heidi Cohen.
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big […]
The post Growth Hacking for Mobile Apps appeared first on Marketing Insider Group.
In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).
The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.
However, Pact doesn't like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.
So, if the model is often abused, just what makes a good subscription service?
Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting […]
The post Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment appeared first on Marketing Insider Group.
The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain.
But does your brand really need content marketing?
Maybe. Personally I’m pro-content, but I also don’t believe enough thought goes into why and how brands are doing it.
Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers.
The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group.
Not so long ago, there was some doubt about how well brands could manage content marketing and deliver fresh, original content on a regular basis.
I mean, how much can be really be written about a credit card or life insurance?
Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.
The post Content Uberization: Sharing Economy Meets Content appeared first on Heidi Cohen.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we incite a near cardiac event; what's up with the birthday/Valentine's Day sweet spot?; Two Employees Save the day; We define "kindness" while explaining why you didn't win your share of the Powerball Lottery; and, finally, we remind you why you should never say "it can't get any worse."
Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us.
The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.
Tweet This